Few brand items travel as far as a bag. It leaves the store, crosses the street, rides public transport, arrives home and is often kept to be used again. Throughout that journey it is communicating. That is why a custom paper bag deserves the same care as a premium box: it has to look good, carry the weight and convey the standing of the brand.
At SITTIC we print and finish bags for retailers, boutiques, events and campaigns, with the colour and finishing control of a company that has been dedicated to the graphic arts since 1963.
Why the bag is a brand medium
A bag is advertising that customers carry with pride. A well-executed luxury bag extends the shopping experience beyond the store and increases brand visibility at no cost per impression. At events and trade fairs, a custom bag turns every visitor into a moving billboard across the venue.
What to decide before ordering your bags
These are the decisions worth making at the outset. Our technical office will advise you on each one according to the intended use, the weight the bag has to carry and the project budget.
- Size and gusset: front, base and depth dimensions designed around the product it will hold.
- Substrate: paper or board, with the grammage and rigidity to suit the weight and the feel you are after.
- Handles: the type of handle completely changes how the bag is perceived, from purely functional to truly premium.
- Printing: corporate colours, full-colour images, printed interior or ink-free areas.
- Finish: matt or gloss lamination, UV coating to protect and enhance, or natural uncoated paper.
Offset printing in your brand colours
We print the sheets in large-format offset on our Heidelberg Speedmaster XL 162-6+LX, unique in Europe for its technology and speed: up to 121 × 162 cm, six colour units plus a coating unit, on substrates from 0.06 to 1.6 mm. Such a large format makes better use of each sheet and handles long runs at a more competitive unit cost.
Colour is controlled from prepress onwards, backed by extensive experience in colorimetry and FOGRA 39 certified colour proofs. So your brand's orange, black or blue is exactly the same on the bag, the box and the display.
Finishing and assembly
After printing, the bag moves through finishing and hand finishing in our own facilities. We run a high-volume laminator, a latest-generation mounting line and die-cutter, plus a hand finishing team that turns the printed sheet into a finished bag and prepares the order for delivery.
Bags for every sector
We work for fashion, cosmetics and perfumery, jewellery, gourmet food and luxury brands, as well as producing promotional bags for trade fairs, presentations and corporate events. The criterion is always the same: the bag has to live up to what it carries.
Recyclable, sustainable bags
Paper and board are recyclable materials, and we operate an ISO 14001 environmental management system. It is a tangible way for your brand's commitment to sustainability to be seen on the street as well.
Details that undermine a bag
- A gusset that does not match the product: the bag loses its shape or the product shifts around inside.
- A substrate that is too light for the weight it has to carry, creasing the first time it is used.
- Colours that do not match the rest of the brand's packaging.
- A finish that scratches or marks easily in everyday use.
- Uncomfortable handles that make customers prefer not to carry it.
Bag, box and display: one image
When the bag, the box and the display are printed under one roof with the same colour management system, the brand looks the same on the shelf, at the checkout and on the street. That consistency is hard to achieve when each piece is split between different suppliers, and it is one of the reasons many brands consolidate their print production with a single partner.
For printers and agencies
If you manage bags for your clients, we can handle the printing, the finishing or the full project, always in complete confidentiality. And if the bag is part of a wider launch, you may want to read how we approach custom packaging and point-of-sale displays.
Frequently asked questions
Do you print paper bags with my brand's logo and colours?
Yes. We print in large-format offset with colour control from prepress and FOGRA 39 certified proofs, so your corporate colours stay consistent in every print run.
What finishes can a custom bag have?
Matt or gloss lamination, UV coating or natural uncoated paper, depending on the look you want. We advise you based on use and budget.
What do I need to decide to request a quote for bags?
Size and gusset, substrate, handle type, printing, finish and quantity. If you are not sure yet, our technical office will help you define it.
Are paper bags sustainable?
Paper and board are recyclable. We also operate an ISO 14001 environmental management system.
Do you produce bags for printers and agencies?
Yes, for a single phase or the full project, in strict confidence, with full respect for their client.
