Point-of-sale advertising works where the purchase decision is made. It has to stand out among dozens of competing stimuli, withstand weeks of use, go up without fuss and, in many campaigns, be repeated identically across hundreds of stores. At SITTIC we manufacture POS material for food, cosmetics, parapharmacy and luxury brands, keeping the whole process in-house: structure, printing, finishing, assembly and delivery.
- Floor displays
- Displays
- Anti-theft gate covers
- Totems
- Dummy packs
Floor displays
Fitted with product shelves and designed for the aisle, the entrance or the checkout area. The challenge here is structural: they must carry the real weight of the product for the entire campaign without sagging. That is why we calculate the load, reinforce where needed and validate the assembly before going into production.
Displays
Counter and tabletop units for checkouts, pharmacies and perfumeries. They take up little space and sit at eye level, so the print and the finish are seen up close. This is where colour control and cutting quality really show.
Anti-theft gate covers
The panels that dress the security gates at the store entrance. They are among the most visible elements in any shop, since every customer walks between them on the way in and out. We make them to fit the specific gate they cover, and they can carry graphics on both sides.
Totems
Large vertical pieces that can be seen from a distance and lead shoppers to the product or the promotion. They can be made from printed board or from a rigid substrate printed directly in digital.
Dummy packs
Large-scale replicas of a pack or a product for shop windows, launches and events. Their size alone draws attention, and they demand complete fidelity to the original pack in both shape and colour.
How we make them
Each piece is produced with the system that suits it best, all within our own facilities:
Printing
Large-format offset for long runs, with sheets up to 1620 × 1210 mm; UV digital on rigid substrates up to 5 cm thick for short runs and one-off pieces; latex for flexible graphics.
Finishing
Mounting to add rigidity wherever the structure calls for it, die-cutting for clean, repeatable cuts, and lamination or coating to protect the piece.
Find out more about offset printing, UV digital printing, latex printing and finishing.
One campaign, hundreds of stores, identical displays
A POS campaign is usually rolled out across many points of sale at once. What clients expect is that the display in one store is identical to the one in the next, with the same brand colour and the same structural performance. Our prepress team works with FOGRA 39 certifiable colour proofs and a colour management system that keeps results consistent from one production to the next.
Common mistakes and how to avoid them
- Designing the artwork before the structure. The graphics have to adapt to folds, reinforcements and product areas, not the other way round.
- Underestimating product weight. A shelf that sags in week two ruins the campaign.
- Complicated assembly. If store staff hesitate, the display gets built wrongly or not at all.
- Forgetting about transport. A piece that cannot ship flat, or gets damaged in delivery, multiplies the costs.
Assembly, hand finishing and delivery
We deliver the pieces flat and ready to assemble, or prepared and grouped by destination. Our hand finishing team takes care of folding, assembly and packing, and logistics schedules dispatch so that each batch arrives exactly when the campaign needs it.
For trade marketing agencies and printers
Many of our POS pieces come to us through agencies and printers who need a reliable production partner. We can take on manufacturing alone or the full project, with complete confidentiality and respect for your client. If your campaign also includes packaging, you may find our article on boxes and packaging useful.
How to request a quote
Tell us which piece you need, the product it will hold, how many points of sale, how it will be distributed and when you need it. We reply and quote as fast as we produce.
Frequently asked questions
What types of POS material do you manufacture?
Floor displays, counter and tabletop displays, anti-theft gate covers, totems and promotional dummy packs.
What is an anti-theft gate cover?
It is the panel that dresses the security gates at a store entrance. We make it to fit the specific gate it covers, and it can carry graphics on both sides.
What is a promotional dummy pack?
A large-scale replica of a pack or product, used for shop windows, launches and events.
How do the pieces reach the stores?
Flat and ready to assemble, or prepared and grouped by destination, depending on the campaign and the network of points of sale.
Do you work for trade marketing agencies?
Yes, as a production partner for a single phase or the full project, in strict confidence, with full respect for their client.
